Google's new advertising policy, which includes so-called "social ads", has sparked a heated debate and even led to a massive protest.
Under the new terms and conditions, Google has the right to use photos from users' Google+ profiles and their names in ads that it shows to their acquaintances, write Mobilebulgaria and "Standard".
This practice is already applied by Facebook.
According to Google, this is good for consumers - for example, if you are looking for a pizzeria, the search engine will show you the reviews of your friends about the restaurant and its recommendation with +1.
Since last Thursday, it has become impossible for users to hide from the demand of other members of the social network.
The new system should start on November 11, and there is already a protest action against the system on the Internet.
Many Google+ users have already replaced the personal photos of their accounts with those of Eric Schmid, and the idea is for the head of Google to personally become the face of all kinds of products after the launch of the new platform in a month.
Google and Facebook have justified their actions by saying that the new changes try to offer users more comprehensive and personalized services.
Source: dir.bg