Your personal data

We collect and process your personal data. To secure your rights under the General Data Protection Regulation, we ask for your consent. The IG Brokers website uses cookies to function properly and improve its efficiency. For more information: Cookie Policy

An insurer wants pink lanes on the roads only for female drivers

NEWS_PUBLISH_DATE 27 August 2014
An insurer wants pink lanes on the roads only for female drivers image

A British car insurance company has proposed that the government create "women-only" lanes in pink to ensure the safety of the fairer sex behind the wheel.

PinkZones is a concept developed by the car insurance company Sheila's Wheels, which targets mainly women. According to her, there should be lanes on the roads in which only women drive and which should be colored in pink.

The proposal comes as a result of data suggesting that female drivers are more vulnerable on the road.

Data from the UK Department for Transport from 2012 show that male drivers were involved in 114,190 road accidents, compared to just 70,470 for women. However, as many as 53% of women involved in road accidents received serious injuries, compared to only 38% of men.

Men are four times more likely to be convicted of some kind of offense on British roads than women.

Sheila's Wheels spokesman Andy Sommer defended the proposal, saying Sheila's Wheels was Britain's leading women's car insurer. "Sheilas' Wheels is serious about creating a safer road network for women drivers, and we think the discussion on this is very late."