The long-awaited moment has come. In Cupertino, California, Tim Cook unveiled Apple's new iPhone 6 and iPhone 6 Plus. Investors like the new smartphones and reward the technology giant, whose shares have risen by nearly 4%.
"We represent the greatest advancement in the history of the iPhone," said Apple CEO Tim Cook at the opening of the special event.
Both models have larger displays and longer battery life. The screen size of the iPhone 6 is 4.7 inches, and the iPhone 6 Plus - 5.5 inches. For comparison - the previous model of Apple iPhone 5S has a 4-inch display. In addition, the new gadgets are equipped with an A8 chip and are thinner than their predecessor. iPhone 6 is only 6.9 mm thin, and 6 Plus - 7.1 mm.
The new devices were unveiled by Philip Schiller, Apple's senior vice president of global marketing, who described them as "the best Apple has ever produced." The 8-megapixel iSight camera of the iPhone 6 Plus has a function for optical and automatic image stabilization.
The starting price of the iPhone 6 with 16GB of memory and a two-year contract is $ 199. The price of the 64GB memory device will start from 299 dollars, and with 128GB - from 399 dollars.
iPhone 6 Plus is a bit bigger and therefore a bit more expensive. The starting price of the model with 16GB of memory and a two-year contract is 299 dollars. The price of the 64GB memory device will start from 399 dollars, and with 128GB - from 499 dollars.
Pre-orders for the gadgets can be placed from September 12, and the devices will flood the market on September 19. Apple reveals that by the end of the year the new models will be available in 115 countries.
The news is good for investors. And for the company. As of 9:08 p.m., its shares rose 3.40% to $ 101.70 per share.
However, the news is bad for eWow and PayPal, as Apple is officially entering the mobile payments sector. The payment service of the giant is called Apple Pay and is built into the new iPhone models. The information frightened eBay investors, whose shares fell 1.3% to $ 53.53.
Source: Darik